Project Page Design in Stores

Contents:

  1. Game logo
  2. Game icon
  3. Game screenshots
  4. Full game description
  5. Short game description
  6. Background on project page in GC
  7. Branding
  8. TV/highlight
  9. GC offers

Developers can independently download materials for designing game promo pages via the corresponding interfaces in the developer area. This page provides examples and recommendations on designing a project’s promo page.

List of Materials for Adding a Project

These materials are filled out in the Main Properties and Screenshots section:

  1. Game logo specifications:
    • Resolution: 630x380px, in <jpg> format (for example).
    • Size: 100 kb maximum.
    • The image must only contain the game’s art and logo.
    • The background can't be white or gray.
    • There can't be a frame around the art.
  2. Game icon specifications: 46x46px resolution, in <png> format with transparency (an example is shown here).
  3. Game screenshots specifications:
    • Proportions: 16:9
    • Resolution: at least 640x360px, in <jpg> or <png> format.
    • Size: 100 kb maximum.
    • The image must only contain the game’s art and logo.
    • The background can't be white or gray.
    • There can't be a frame around the art.
    • Upload between 2 and 7 screenshots.
  4. Full game description (text):
    • Number of characters: 320 (example).
    • A unique text that isn't found anywhere on any other sites and is different from the description on the main store page. 
  5. Short game description (text):
    • Number of characters between 100 and 150.
    • A unique text that isn't found anywhere on any other sites and is different from the text in the highlight (example).
  6. Background on the project page in the GC:

Promotional Materials

These material must be sent in an email attachment.

Branding

Image:

  • Example: 2000x550px.
  • Size: up to 200 kb.
  • Format: JPG (quality 70-80%).
  • The gradient fill must be gray (#e7e7e7) or transparent to the left, right and below.
  • All important captions, logos and characters must be within a 210px zone from the top and 940px from the center.
  • You can't use pseudo-volumetric areas, buttons or shadows.

Note: Transparency and highlighting effects are applied automatically (to differentiate the background from the slider).

TV/Highlight

  1. Main image (example):
    • Size: 1075x548px.
    • Format: JPG (quality 70-80%), PNG-24.
    • Size: up to 150 kb.
    • All main characters and logos must be placed in the right half.
    • Font style: standard only; you can't use bold. You can't write whole words in capitals (except abbreviations and brand names). Captions should take up no more than 30% of the image area.
    • When preparing the art, take into account that the left side will contain white captions and a button.
    • You can't use a gray background. 
  2. Main text:
    • Number of characters: no more than 110 (example).
    • A unique text that isn't found anywhere on any other sites and is different from the description on the main store page. 
  3. Preview icon specifications:
    • Size: 46х46px (displayed here).
    • Format: png.
    • Size: up to 10 kb.
  4. Preview header specifications: no more than 30 characters (including spaces).

GC Special Offers

  1. Small image (300х180px, up to 50 kb): there must be a logo or game name in the image.
  2. Large picture for the slider:
    • Size: 2000х550px, up to 600 kb including logo.
    • The gradient fill must be gray (#e7e7e7) or transparent to the left, right and below.
    • Main art: top center, 980х380px.
    • The logo and characters must be in the right half, as the left will contain text and a button.
  3. Start and completion dates
  4. Header.
  5. Text:
    • Header: up to 40 characters.
    • Main text: up to 150 characters.
  6. Link.

The offer must lead to the description page.

The images for the special offer should not be used more than once a month.

There can only be one active special offer per game at any time.

The marketing team decides how and when to issue special offers.